The Certified Public Accountant is often the most trusted advisor to a small business. In addition to an in-depth familiarity with the financial details, the CPA must also understand the business itself, the environment in which it operates, the key individuals who are operating it, and their personal business goals. Ideally, the CPA functions as a business consultant to the small business.
At the firm of Ann Michele Couch, CPA, PC., we appreciate the importance of these factors and strive to understand business from the vantage point of the owner.